Why the Best Value in Attorney Marketing is Television

Why Television Advertising for Personal Injury Cases?

More than any other advertising medium, television provides the most marketing potential for the legal profession. Unlike yellow pages, billboard or direct mail, television is dynamic. It reaches out to viewers, motivating and compelling them to respond. Attorneys that do not advertise on television are plagued by a dwindling caseload and face extinction in the personal injury market.

Every year more and more Attorneys increase their personal injury caseload with television advertising. Don't get left behind!

The Lawyers Group Advantage

Attorneys who sign on with the Lawyers Group instantly gain all the benefits that 20+ years of experience will bring to an advertising campaign.

• Our ads have been fine-tuned to generate maximum response from accident victims.
• Our expert media buyers are the best in the industry. They know which shows victims watch, as well as when they will be watching.
• In addition to direct-response television advertising, we also reach victims searching for an injury attorney online.

By The Numbers

Data from The Nielsen Company shows that ad spending in the US fell by 15.4% in the first half of 2009 when compared to the same period the year before. Legal Services was one of the few categories which rallied against this trend, increasing by 32.1% in 2009.

Furthermore, Nielsen adds: "Cable TV was the only medium to show growth in the first six months of the year (+1.5%)"

Source: The Nielsen Company; News Release, 1 September 2009